Hello guys, how are you? In the articles I wrote before, I told you how to develop skills. Now we will see how we can get a client. The first is the Benefits of social media and how to use social media to get clients? and the second is, the power of content creation or how much power do the things we post on social media have to attract clients? and the third is how does it work? And who does it work for? Or what field does it work for? We will see these things. let’s dive in.
Benefits of social media and how to use social media to get clients
In the past, before the spread of social media, the way people with skills or manual skills used to get a client was very different from the way it is now. A referral was the biggest customer acquisition method in the past. What has Social Media brought us now, it has made it possible for people to attract and get clients by just posting content that shows their skills without having any work experience. So what made this option so popular was in the past you had to have some education certificate before getting a client or maybe if there is someone who hired you before, that person told about you to someone else, then it was a rumour that the client would be found. In this way, no educational certificate is required. The content you post on social media shows that you have good skills. People with different professions are collecting a lot of clients just by posting their jobs on social media without any educational credentials. No one asks them where they studied or what they studied because they have proof of work. Therefore, this option has made it possible for anyone to get a client without an educational certificate.
The power of content creation
So, according to the above, if you want to get a client, it is mandatory to create content on social media. Many times when talented people are asked why They don’t show their talent on social media, They answer by saying “I don’t wanna waste my time by filming a video”, and this is a big mistake. Because we know that people who use social media have built an unshakeable empire. Therefore, it is very important to create content on social media for those who have skills or who are still building a new skill. So when we say what is the Power of Content Creation, every time you talk about what you do, your skills or the things you have done before on social media, there are different things you will get. For example, you can create the first Exposure. Exposure means that you can become famous among people you know. The second is that you can prove that you have professional experience and skills without any educational certificate. so the power of Content creation Moreover, it has many things, it is called Content is king in digital marketing. People who continuously create content are the ones who continuously get leads. So when we enter content creation, it is a very big topic. If you want to know more, let me know in the comments.
How does it work?
In digital marketing, there is a concept called Funnel or Sales Funnel. Funnel is the journey that a customer or individual takes from the first time they know your product or service until they buy your product or service. For example, let’s say you are an interior designer, and when you design houses, video record them, create content, post them, then use other techniques, and when you post that kind of content repeatedly, people will come to know that you are an interior designer. Next, when you keep making content like that, you will have an audience that wants your service or product. And finding clients using social media is a process of this kind. You will create content, then there will be awareness, then it will go and at the end, your services will be Purchased. Many people have got a lot of work with this method.
Who does this method work for?
The last thing is who this method works for. As I mentioned above, anyone in any field can use it, mechanic, electrician, accountant, lawyer, anyone can use this to get more leads and more clients. Also, even if you don’t have a degree or certificate, it doesn’t matter, so anyone can get a client using this method. So, in short, one of the coolest ways to find clients looks like this. I hope it was useful. If you have any questions or suggestions, please write them in the comments.
thank You for reading.